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Lockett-Up Public Relations is a boutique strategic communications and brand-building agency specializing in public relations, social media, brand building, experiential marketing, and high-impact brand collaborations. Since its founding in 2018, LUPR has helped grow and shape the digital identities and partnership portfolios of more than 20 athletes, 15 influencers/executives, and 12 brands positioning them for expanded opportunities across sports, entertainment, lifestyle, and business.
The agency’s approach blends data-driven strategy with culture-first creativity delivering results that not only look good but generate measurable growth, audience connection, and new revenue streams. From national media features to business development and curated experiences, LUPR delivers end to-end brand elevation.
- Social Media -
+ Social Media Strategy
+ Social Media Management
+ Content & Trend Strategy
+ Reporting & Analytics
- Branding -
+ Brand Strategy
+ Brand Development
+ Launch Strategy
+ Brand Guidelines
- Public Relations -
+ Media Relations
+ Press Materials
+ Pitching
+ Media Training
For a full list of services and pricing, please contact Christen at hello@lockettuppr.com
Events & Brands
About the Founder
Christen Lockett is a culture-forward strategist with more than a decade of experience shaping brands in sports, entertainment, and lifestyle. Her ability to merge strategy and storytelling has helped athletes, executives, influencers, and businesses strengthen their presence and grow with purpose.
Her nine-year background in advertising includes leading 360 campaigns for global brands like Amazon, Netflix, Marriott International, Smirnoff, OWN, Peacock and more, creating programs that reached national audiences and deepened brand connection. Today, she channels that expertise into building intentional, high-impact growth for her clients.
Christen’s passion for luxury and culture has driven experiential activations for Coach, Gucci, and Christian Louboutin, producing moments that that bridge storytelling with impact, allowing clients and partners to create experiences people remember and talk about.
Above everything, Christen is dedicated to empowering people to show up boldly and authentically not just online, but also in real life.